HAMPONA Lamp Business & Trade Plan (Estonia)

1. Executive Summary

Business Name: HAMPONA Lamp
Location: Kuuseheki tn 66, Saue linn, 76505, Estonia
Contact: +372 5071560 | shopify@456200.com
Core Business: Online retail of premium lighting fixtures via Shopify
Unique Selling Points:

• Curated selection of modern, energy-efficient lighting

• Competitive EU shipping (free over €300 locally)

• Customer-friendly 30-day return policy

2. Market Analysis

Target Markets:

• Primary: Estonia (residential & commercial)

• Secondary: EU countries (Germany, Finland, Sweden)

• Future Expansion: Global via Shopify platform

Competitive Advantage:

• Focus on Scandinavian design aesthetics

• Transparent pricing with all-inclusive shipping

• Strong customer protection policies

3. Sales & Distribution Strategy

Sales Channels:

• Primary: Shopify e-commerce store

• Secondary: Potential marketplace expansion (Amazon EU, Etsy)

• B2B opportunities: Interior designers, contractors

Shipping Model:

• Estonia: Free over €300 | €18 flat rate under €300

• International: €28 flat rate to EU | Calculated rates for global

• Carrier Partners: Omniva (local), DHL/UPS (international)

4. Financial Plan

Pricing Structure:

• MSRP with 40-60% gross margins

• Volume discounts for wholesale (10%+ for 5+ units)

• Seasonal promotions (Black Friday, Christmas)

Cost Management:

• Dropshipping for select items to reduce inventory costs

• Bulk purchasing from EU manufacturers

• Automated fulfillment via Shopify apps

5. Growth Strategy

Short-Term (0-12 months):

• SEO optimization for EU lighting keywords

• Social media campaigns (Instagram/Pinterest)

• Collaborate with Estonian interior influencers

Long-Term (1-3 years):

• Expand product lines (smart lighting, outdoor fixtures)

• Establish local showroom in Tallinn

• Develop private label collections

6. Risk Management

Key Risks & Mitigation:

• Supply chain delays: Maintain 3+ supplier relationships

• Currency fluctuations: Price in EUR only

• Returns abuse: Monitor customer patterns

7. Sustainability Commitments

• 100% recyclable packaging by 2024

• LED-focused inventory (90% by 2025)

• Carbon-neutral shipping options

8. Key Metrics & Goals

2023-2024 Targets:

• 65% repeat customer rate

• <2% return rate (non-defective)

• 25% YoY sales growth

• Expand to 3 new EU markets

Approved by:
[HAMPONA Lamp Management]
Date: 10/04/2025